I have 12 years of experience in UX/UI design and frontend advocacy. My goal is to foster collaboration, enhance dynamics between cross-functional teams, and forge a relationship between design and frontend development by formulating design systems within an organization; ultimately enriching the user experiences and quality of digital products.
ABOUT ME ↓I specialize in UX strategy and frontend development. I prioritize both visual appeal and technical excellence in my design approach while championing user experience. I'm dedicated to exceptional work and supporting my team's goals. Integrity and transparency guide me, empowering others professionally and personally.
I enjoy working remotely collaborating with my teams, synchronizing with schedules and daily scrums.
Beyond work, I enjoy camping, kettlebell training, and composing film scores. I also participate in the existential pleasures of indulging in tacos.
At Herbalife, I led the development and governance of a scalable design system to support Product Landing Pages (PLPs) and Product Detail Pages (PDPs) across multiple regions and teams. From a UX/UI standpoint, I focused on streamlining high-variance component experiences, ensuring visual consistency, accessibility, and performance across critical user flows. My work was grounded in conversion optimization, responsive design principles, and user-centered scalability.
As a Design Ops Figma Librarian, I implemented structured workflows for versioning, branching, and merging components. I maintained the master component library, facilitated naming conventions, and standardized property usage to ensure clarity and handoff quality for designers and developers. I also collaborated closely with engineers to align tokens, states, and component behaviors—bridging design and development through clean documentation and design reviews.
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UX enhancements, UI refinements, conversion rate optimization (CRO) initiatives, and rigorous A/B testing. The goal we acheived was to revamp and elevate the user experience, with a primary focus on increase call conversions.
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I created a unique design system with frontend focused specifications (typography and scaling, default flex properties, margins, paddings variations, stacking order etc.) in order to proper convey module settings and behaviors by a user.
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I performed an audit to dive deep into the structure of information and the value of its content. In this report, I demonstrated data visuals of drugabuse.com by utilizing Google Analytics and developer tools.
VIEW REPORT →Lead by example. Stay grounded in curiosity, integrity, and the craft of design. Model the mindset you want to see across the team.
Give your team the space to own their work. Trust their process, champion their ideas, and create safe space for iteration and growth.
Embrace change. Agile environments demand flexibility—whether that's pivoting on direction or iterating on systems. Resilience is a muscle.
Define a north star. Align design decisions with business outcomes, and make sure every team member understands the "why" behind the work.
Bridge the gap between design, development, product, and marketing. Strong systems emerge when all voices are heard early and often.
Transparency builds trust. Encourage honest conversations, early feedback, and regular alignment across tools, teams, and timelines.
Invest in your team. Offer feedback loops, stretch opportunities, and coaching that helps people level up—both as designers and humans.